A New Chapter Begins: Mattie’s Jams & Jellies Acquires the Wildbeary
Share
For over 30 years, the Wildbeary name has been a part of countless family traditions, road trips, gift baskets, and kitchen tables. Built on a passion for quality products and the flavors of the Northwest, Wildbeary has earned a special place in the hearts of customers who appreciate authentic, handcrafted foods.
Today, we are excited to share an important milestone.
Mattie’s Jams & Jellies has officially acquired the Wildbeary brand.
This is more than a business transaction. It is the passing of a torch—and the beginning of an exciting opportunity to bring two complementary brands together.
As a small-batch manufacturer rooted in Montana values, we understand the responsibility that comes with taking ownership of a brand that has served customers for three decades. Wildbeary has a rich history, loyal customers, and a reputation for quality that deserves to be honored and preserved.
When we first learned about the opportunity, we saw something familiar. Wildbeary was built on many of the same principles that have guided Mattie’s Jams & Jellies from the beginning: quality ingredients, handcrafted products, hard work, and a commitment to creating foods people are proud to share with family and friends.
Our goal is simple:
Preserve what customers love while creating a more cohesive family of brands for the future.
Mattie’s Jams & Jellies and Wildbeary each have their own identity, history, and loyal following. As we move forward, we will look for thoughtful ways to bring the two brands closer together through shared values, consistent quality, complementary products, and a unified commitment to handcrafted flavor.
This does not mean losing what makes either brand special. Instead, it means creating a stronger connection between them—one that allows customers to recognize the care, craftsmanship, and quality behind every product, whether they choose Mattie’s or Wildbeary.
Customers can expect the same dedication to quality that made Wildbeary successful for the past 30 years. At the same time, Mattie’s Jams & Jellies will bring additional resources, fresh ideas, and expanded production capabilities to help both brands grow while maintaining the character customers know and love.
Over time, we look forward to creating a more cohesive experience across our product lines, packaging, storytelling, and customer relationships. By combining the strengths of both brands, we can offer a broader selection of handcrafted foods while making it easier for customers to discover and enjoy everything we have to offer.
For our team, this acquisition represents an incredible opportunity. What started as a small family business making unique jams and jellies has grown into something much larger. From farmers markets to retail shelves, every step of the journey has been fueled by the support of our customers, retail partners, and community.
Taking stewardship of a 30-year-old brand is both humbling and exciting.
We are grateful to those who built Wildbeary into the respected brand it is today. Their hard work laid the foundation for what comes next. We are equally grateful to our customers who have supported Mattie’s Jams & Jellies and helped make this next chapter possible.
As we move forward, our promise remains the same:
To create exceptional products, use quality ingredients, support local communities, and continue bringing people together through great food.
We are excited to honor the individual heritage of both Mattie’s Jams & Jellies and Wildbeary while building a stronger, more connected future together. The two brands will continue to reflect their unique personalities, but they will also share a common foundation of quality, craftsmanship, and care.
The story of Wildbeary is not ending.
In many ways, it is just beginning a new chapter—one that brings Wildbeary and Mattie’s Jams & Jellies together in a meaningful and cohesive way.
From all of us at Mattie’s Jams & Jellies, thank you for being part of the journey. We look forward to serving you under both beloved brands and continuing a tradition of flavor, quality, and craftsmanship for generations to come.
Here’s to honoring 30 years of Wildbeary, celebrating the heritage of Mattie’s, and building the future together.